Food and Drink Market Research

完成的研究示例：

• Brand and behavior measurement: Tracking brand awareness and perceptions of our Client over time, including creating a proprietary brand performance index with a view to growing market share.

• Proposition development: Assessing the appeal of a new ingredient treatment technology among agricultural organizations and growers, to enable our Client to capture the new product’s full potential and future innovations.

• Customer experience tracking: Gathering insights on the performance of our Client versus the competition throughout the brand and customer journey, and to identify key improvement areas and opportunities to add value.

受众的例子订婚：

• 肉类和鱼类，乳品，杂货，面包店，糖果，液体食品和饮料类别的生产者的成分/原料的决策者。

• 食品生产设施的采购和工厂管理人员。

• Technical experts at agrochemical and agricultural biotechnology companies.

• Internal stakeholders and customer-facing leaders, including Sales Directors and Key Account Managers.

完成的研究示例：

• Brand tracking & monitoring: Tracking the health of our Client’s brand within the competitive set throughout the funnel (including awareness, familiarity, consideration, and usage) to inform marketing strategy and communication tactics.

• Market opportunities & assessment: Evaluating the size and nature of the opportunity for our Client to move into a new product category in one of its key geographical markets, including researching competitor strengths and weaknesses, and advising on supply chain strategy.

• Usage & attitudes (U&A) study: Mapping the buying journey for our Client’s products, and understanding the usage of those products by customers (including volumes, brand preferences and decision drivers), to identify opportunities to add value.

受众的例子订婚：

• Foodservice Outlets的主厨和Sous厨师，包括酒店，餐厅，酒吧和酒馆，咖啡馆和休闲设施。

• Business owners, executive management and Procurement Directors at foodservice companies, covering independents and chains.

• Major food wholesalers, specialized wholesalers, cash & carry businesses and retailers.

• Packaging solutions providers.

• Consumers who purchase prepared / ready-to-eat meals.

完成的研究示例：

• 客户忠诚度计划: Building our Client’s customer research function from the ground up and conducting tracking research with various customer types to create a benchmark for customer loyalty (using NPS) and measure the impact of CX improvement initiative over time.

• Segmentation和角色发展：了解食品服务和饮料机构的客户的需求，了解在线采购旅程，并创造明显和可行的角色，以鼓励转向数字。

• Journey mapping: Creating a detailed map of the customer journey – including specific touchpoints and interactions, moments of truth, pain points and opportunities to delight, through internal workshopping and subsequent validation among the customer base.

受众的例子订婚：

• 负责选择酒吧，酒吧，夜总会和餐馆的酒精和软饮料提供商的个人。

• Drinks wholesalers and major retailers.

• Senior executives at beverage distribution and supply chain solutions companies.

完成的研究示例：

• Segmentation: Building tailored propositions for distinct groups of customers in commercial sectors based on their needs when choosing a provider of office-based vending and dispensing solutions.

• Product development: Evaluating the needs of potential buyers of food and drink serving equipment, and testing the appeal of specific product benefits and likelihood to purchase once new concepts had been created.

• Market sizing: Investigating the overall size of the opportunity for a new catering system into various retail and leisure sectors, and advising on the achievable revenue potential for our Client upon entering the market.

受众的例子订婚：

• 办公室和采购经理负责在业务中选择饮料的饮料/服务机器。

• 来自中小企业到大型企业的食物LED和饮料LED网点的决策者。

• 各种组织的设施，餐饮经理和服务董事，来自医院，护理家园和教育机构到商业办公楼，花园中心和休闲设施。