IT Market Research & Tech Market Research

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Brands in the tech sector can be both the disruptors and the disrupted: The pace of change in technology markets means that there are frequently as many opportunities as there are threats to your business. You need an agile insight partner that can help you stay ahead of your competition – wherever this might come from.

Tech market research is a specialist practice area for B2B International. Our technology insights team has worked with many of the world’s leading IT brands across a broad range of project objectives.

我们的技术产业市场研究经验

我们的技术市场研究团队在各种科技市场方面具有相当的实用，类别特定的经验。

While every client and study is unique, it helps to know that we’re familiar with your market. That means we can “hit the ground running” with potential solutions right away, without having to be briefed on the basics of your industry.

硬件，网络，基础架构，数据中心和IT操作

服务器硬件，虚拟化，网络（包括软件定义的网络/ SDN），工作站硬件，数据中心，存储，备份和灾难恢复（DR），显示。

安全性，身份和访问管理

Cyber security software (including endpoint security, EDR, PAM, VPN), cyber risk management services, identity & access management.

Fintech和支付技术

Business payment solutions, merchant services, payment processing / payment gateways, online payments, eCommerce & payment wallets, mobile payments, fleet cards/payments, point-of-sale & ATM hardware, specialist financial platforms.

企业移动性，电话和统一通信

Smartphones, tablets, MDM / EMM, mobile connectivity (4G/5G connectivity), workgroup communications, telematics, M2M, Internet-of-Things (IoT), unified communications.

打印，文档管理和3D打印

打印解决方案，扫描，复制，托管打印服务（MPS），文档管理和协作，3D打印。

商业软件，萨斯＆云服务

CRM，ERP，营销自动化，协作和会议，软件服务，办公生产力，数字营销。

IT Consulting, Distribution & Outsourcing

业务流程，数字化咨询，托管服务，技术产品转售和分销。

B2B Technology Audiences We Research

所有良好的研究都与合适的人口开始。作为科技市场研究专家，获得相关技术部门的目标受众是我们的股票贸易。

我们对我们收集的数据质量的质量非常重要 - 无论是在线，电话还是面对面。以下是我们可以帮助您访问的一些受众：

高级管理人员
In the channel
Specialized IT professionals
最终用户和影响者

高级管理人员

CIO，CTO，Cisos，CDOS，首席隐私官
Innovation & Digital Transformation Leads
IT董事/它的头

In the channel

分销商
增值经销商
系统集成商
托管服务提供商（MSP）
它支持组织
Telcos / ISPs

Specialized IT professionals

系统，数据库和基础架构管理员
系统分析师
Support professionals
Technology architects
Software engineers and developers
Web开发人员/ devops

最终用户和影响者

C-Suite.
Compliance, Risk & Audit
Customer Service & Support
Marketing & Sales
人力资源
Finance
Procurement
Industry analysts & opinion-formers

Custom Tech Market Insight That Sets You Up For Success

我们提供独特的des的市场研究igned for your needs. Below are just some of the studies we help to deliver for different teams:

技术营销人员和销售团队

企业技术决策往往是复杂的，长期购买流程，具有许多利益相关者，影响和塑造它们。我们可以帮助您更好地了解采购单位，决策者和影响者，以优化您的销售和营销努力。

Product managers

Tech brands need to increase returns from existing offerings and find incremental sources of income from new, innovative propositions. Whatever the maturity of your market, we can help you to assess market reactions from initial ideas, through to go-to-market planning.

Market insight and research professionals

对于B2B技术研究专业人员来说，它可以是盛宴或饥荒。有时，您将不知所措地使用数据，并需要帮助组织您的知识资产。在其他场合，您需要在您的市场利基上解决的有针对性的研究。无论你的挑战是什么，我们都有资源和经验协助。

客户体验（CX）和用户体验（UX）专业人士

技术市场的快速移动性质，切换的障碍意味着IT品牌必须比以往任何时候都更加关注到客户体验。点击下面的链接查看我们可以提供的一些服务，以帮助更好地了解客户，并提高忠诚度：