FAQ

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From depth interviews to the differences between consumer and business-to-business market research, here are some frequently asked questions:

Types of market research

Why should I commission market research?

What is the difference between consumer and business-to-business research?

What is the difference between quantitative and qualitative research?

What are the key stages of a market research project?

Data collection methods

Which data collection method should I choose?

How long should a questionnaire be?

What is a focus group?

What is an online focus group?

What are the benefits of focus groups?

What are focus groups used for?

What is a depth interview?

What are telephone interviews?

What is a typical survey response rate?

What proportion of online surveys are conducted on a smartphone?

What is a semi-structured market research survey?

What is Ethnography?

Data analysis methods

What is a cognitive map?

What is laddering in market research?

CX, loyalty metrics & benchmarks

What is a good NPS score?

How can I improve my NPS?

How often should you measure the NPS?

What is employee NPS?

What is a customer journey map?

How do you run a customer journey workshop?

What is path to purchase research?

What are customer experience metrics?

What is the Momentum Matrix?

What is a CSAT score?

Scoping & designing market research

How do you choose a sample in business-to-business markets?

Product research

What is a monadic test?

What is the Value Proposition Canvas?

What is concept testing?

Market assessment and market sizing

What is the "Total Available Market" (TAM)?

How do I estimate a market size?

Segmentation

What are the different ways of segmenting b2b audiences?

What is Attitudinal Segmentation?

Brand health metrics

What is brand equity?

How do you measure brand awareness?

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